The home page is usually the most visited page of your website. I like to think of it as a traditional brick and mortar store, that just so happens to be online. Within a matter of seconds, a viewer will decide whether they want to keep scrolling to learn more, or exit out of the page. The same way that if you were in a mall you would decide whether the banners, façade, and signage of a store would draw you in, or keep walking on past it.
Here are a few tips to ensure your homepage is strategically designed to pull the viewer in and wanting to learn more.
1. Write a value-driven headline
Start with a headline that converts and gets the viewer interested in more. This can be a one-liner value proposition of how you can help someone achieve that specific goal. The second someone lands on your page they should be able to identify what your business is about.
2. Introduce yourself
Tell people a little bit about yourself. You can add more detail into an about page, but having a little blurb about who you are, your beliefs and your skills can help build the relationship between you and the viewer.
3. Showcase your services or offerings
What problems do you solve? Having that clearly outlined on your website lets viewers know what you offer and the benefits of working with you.
4. Add some testimonials
Testimonials are powerful and help add credibility and value to your business. Word of mouth recommendations and reviews go a long way in building trust within a business.
5. Call to action
No webpage is complete without a call to action. What do you want people to do when they get to your site? Is it to contact you? Sign up for a service? Utilize strong call-to-actions to lead your audience to where you want them to go. Make sure the buttons are clear and stand out from the rest of the website.
6. Mobile friendly
Optimize your website for mobile. It’s great that your homepage looks beautiful on the desktop, but how is it running on mobile? Mobile accounts for almost half the traffic to a website, so making sure it’s fast and responsive on all devices is vital to creating a good impression.