Brand & Logo Design

Strategic branding that helps your business stand out

Your brand is more than just a logo, it’s how your business is recognized, remembered, and trusted.

I design strategic brand identities and custom logos for businesses in Calgary and across Canada who want to present themselves with clarity, professionalism, and confidence.

Whether you’re launching a new business or refreshing an existing brand, I’ll help you create a visual identity that connects with your ideal audience and supports your long-term growth.

Let’s build a brand that works as hard as you do!

Let's get started

Branding that goes beyond just a logo

A logo is only one part of a strong brand. Successful businesses and organizations rely on cohesive visual systems that create recognition and consistency across every platform — online and offline.
 
Through a collaborative design process, I work closely with you to understand your business, your audience, and the message you want your brand to communicate.
 
The result is a thoughtful brand identity that feels authentic, professional, and built to last.

Ideal for:

New businesses just starting up
Businesses ready for a professional rebrand
Organizations that need a cohesive visual identity

Brand identity package

A complete branding package designed to give your business a strong visual foundation.
Standard Brand & Logo Package

Starting at $3,500 + GST

  • 5+ weeks

Brand Foundation

  • Brand discovery questionnaire
  • One-on-one brand strategy consultation

Brand Identity Design

  • Primary logo
  • Secondary logo variations
  • Brand mark or icon
  • Colour palette
  • Typography system
  • Supporting graphic elements

Brand Guidelines

  • Brand style guide for consistent usage

Every business has unique branding needs. While this package includes the essential components of a strong brand identity, additional design services such as business cards, marketing collateral, social media templates, or website design can be added to create a complete brand experience.

Schedule a consultation

Branding & logo design process

1. Discovery & Consultation

We begin with a conversation about your business, audience, and goals. You’ll complete a brand questionnaire, and we’ll discuss the strategy behind your brand.

2. Creative Direction

I develop a clear creative direction that establishes the visual style of your brand before design begins. This ensures we’re aligned before moving forward.

3. Design & Feedback

I craft a custom logo concept built specifically for your brand. Together we refine the design until it feels aligned, polished, and ready to represent your business.

4. Finalization & Delivery

Your completed brand identity is prepared and delivered with all necessary file formats and your brand style guide, ready for immediate use across print and digital platforms.

Kind words

Iva is phenomenally talented. She has a streamlined approach to working with her clients, allowing for clear and timely communication. She went above and beyond to create a logo, brand identity and website for my business that far exceeded my expectations. Working with Iva is a delight, I have little artistic vision and she managed to pull information from me that allowed the end product to really highlight what my business is about and how I wanted it to be represented.
Michelle M
Otium Wellness
Iva was recommended to us by one of our residents, and her previous work made an impression on us. This project was very important to our community and organization, and we were looking for an expert to help guide us through the process of re-creating our brand. Iva was very responsive, organized, and professional. Her talent as a graphic designer, and attention to detail was invaluable to us. The result was outstanding and fully endorsed by all.
Anastasia D
Signal Hill Community Association​
We work in a creative industry, but we felt it would be important to hire someone who truly specializes in branding and web instead of doing it ourselves, because it isn’t our area of expertise. That was absolutely the right decision – She offered so much great information and advice… Our perspectives are broadened to see just how complex and nuanced the field is. There is no way we could have come close to the result that she produced.
Dani L
CTZN Architecture
From our first call together, I knew that working with Iva was the right decision! As someone who is just starting their business, Iva was not only able to create the perfect logo & branding for me, she also posed important questions and ideas that have created a strong foundation for my business to grow. I am over-the-moon happy with the final results! Iva’s streamlined design process, paired with incredible creative talent & genuine care for the people she works with.
Melissa M
Melissa MacKenzie Digital Media

Frequently asked questions

Can you design just a logo?
I focus on complete brand identities rather than standalone logos. A logo works best when it’s part of a strategic brand system that defines how your business communicates visually.
What file formats will I receive?

You will receive all the files you’ll need to stay consistent in both print and web design marketing materials. 

 File types include .eps, .pdf, .jpeg, and .png.

When should I book a branding project?
Branding projects are typically booked 1–3 months in advance, so it’s best to inquire early to secure your spot.

Why invest in professional branding?

A professionally designed brand identity helps your business:
  • Build trust and credibility.
  • Stand out in a competitive market.
  • Communicate clearly with your audience.
  • Create consistency across marketing materials.
  • Support long-term business growth.
Your brand is often the first impression people have of your business — investing in thoughtful design ensures it’s a strong one.
Ready to build your brand?
Book a free consultation