If you’re a small business owner who is just starting out, you might be spending a lot of time trying to create branding, visuals, and marketing collateral to promote your business. There is nothing wrong with DIY-ing any aspect of your business, especially when you are just starting. However, this isn’t always the most effective solution and can be very time-consuming. Look at things a little bit differently – could the time and energy you spend on designing be spent on other areas of your business? Here are the top 5 reasons you should hire a professional graphic designer.
We have training.
Graphic designers will know the proper process to reach the best outcome most efficiently. There’s a lot that goes into design other than just producing an excellent graphic or document. We know the proper colour modes, ensure resolutions are set correctly for their output and all the technical aspects that go into setting up a file properly. Ensuring all these things are set up correctly ensures there are no problems when sending the files to a printer or uploading them to the web.
We can save you time.
We work in programs like Photoshop, Illustrator, and InDesign every day. Therefore we know it in and out and are very efficient at it. Why try and learn a new program when you can shift your focus to doing what you love, running your business. And yes, there are easier-to-learn programs out there, such as Canva you can use. But there are so many considerations that go into setting up a file correctly, be it for web or print, that a designer will know and ensure are set up correctly before handing you the final file.
Additionally, designers know how to work with other professionals, such as copywriters, printers, social media strategists, and more. We understand each other’s processes and speak the same language when it comes to layout, file types, styles, and all the technical aspects of communication.
We can save you money.
Designers will know the trick and the trades of the industry that will get you the best value. Whether you need some stock photos or need to get something printed, designers will direct you to the best resources and vendors. Additionally, we know how to prepare your files correctly for printing to avoid any printer fees while they fix your work.
We make you stand out.
A designer is a creative expert who will create a cohesive brand for your business that attracts your ideal clients. A designer will do the research, finding out the who and what of your business, and use strategic design to make sure you are hitting your goals and generating a buzz around your business. Ultimately this will make you look more professional and stand out from the competition.
We become part of your team.
When you hire the right designer, they become a dependable go-to person for all things creative. They are someone who can get to know your goals, your business, and your brand well. They can master your look and feel, and most importantly, keep things looking consistent and professional.