Brand Identity & Logo Design

Create a lasting impression!​

Branding is much more than just a logo. A well-designed and cohesive brand will create a lasting impression on your dream clients and speak to their values and aesthetics.

I create robust and prominent brand identities custom-tailored to fit your business and ideal audience. The branding process itself is collaborative; I will work one-on-one to delve deep into your business’s heart to uncover what it is all about. I’ll help you pinpoint your ideal client, core values, and position in the market so that you can make personalized connections.

Branding packages will cover everything you need to propel your marketing efforts online and offline. The brand package includes a primary logo, secondary logo, favicon, custom colour and font systems, and full brand guidelines to help you maintain consistency and uphold your branding’s integrity on your own in the future.

Leave the stress of trying to design your brand behind so you can get back to doing what you love.

The Design Process

My process has been refined over the past ten years to ensure our time working together runs as smoothly as possible. Here is a general idea of how the process will go. 

Let’s chat. Send me an emailand we can set up a quick phone call or a virtual meeting so that I can learn more about your business, your needs, and what you do. This is the perfect opportunity to ask questions and see if we are a good fit for working together.

Once we decide that we are a good fit, I will send over a contract for you to sign. A 30% deposit will be required to lock in and schedule the project. 

After completing your initial intake questionnaire, we meet for a 1:1 design consultation. In that meeting, we work with your core business values to prioritize and map out your unique brand strategy.

Before any design begins, I will send you a creative direction outlining your brand’s overall style. This step ensures we’re on the same page before any design begins.

I handcraft one concept* that embodies the highest quality design for your business. Here you have an opportunity to provide direct feedback about what looks amazing and what needs adjustment.

*Why one concept? You’re hiring me for my years of design and creative expertise, I take your trust in me very seriously. You can rest assured that behind the scenes I’ve tried every possible design solution and instead of presenting 3 watered down choices, I put all our creative energy into the very best design solution for your business.

Once I have your feedback I’ll refine the design and work on finalizing all of your brand identity files.

I’ll craft custom collateral for your brand so that your customers have a tailored experience and your brand stays cohesive.

Once the final payment is received, I will package up all the files and assets and share them with you using Dropbox.

Get excited to launch your new brand!

The Investment & Deliverables

I typically book new branding & logo projects 1-3 months in advance. That means the best time to inquire is now; that way, we can discuss your needs and secure your spot in my calendar.

Brand Identity Package​

Includes:

Brand Foundation
I’ll help you pinpoint your ideal client, core values and position statement so that we have a clear idea of the brand’s creative direction before jumping into the design.

One-on-One Consultation
I work with your core brand values during this consultation to prioritize your unique brand strategy.

Brand Identity
Primary logo, Secondary logo, Brand mark, Colour palette, Typography suite, Brand Patterns or Illustrations

Brand Style Guide
A brand style guide will allow you to establish brand cohesion across all consumer touchpoints.

Timeline:

5+ Week Process

Investment:

$3,500 + GST
Payment plans available

Kind Words

FAQs

Please message me if you have any questions that are not listed here. 

After we chat and decide that we are a good match, you will need to pay a 30% non-refundable deposit to book your project and secure your spot. At the beginning of the project, you will pay 35%, and then at the end of the project, you will need to pay the remaining 35% balance before you receive the final files. Payments can be made by e-transfer, or payed online with a credit card. 

In short, no. I genuinely don’t believe a logo can be successful unless there is a solid strategic base and thought behind it, so I only offer branding services. ⁠Branding is a much more collaborative process. It will get down to the roots of your business. We will learn things like your businesses, why, what sets it apart, what problems it solves, and your target demographic. By doing so, you clarify what your business is or isn’t setting a clear direction for success. ⁠

You will receive all the files you’ll need to stay consistent in both print and web design marketing materials. 

 File types include .eps, .pdf, .jpeg, and .png.

Ready to join forces?