The objective of this campaign was to present Bow Valley College as a primary institution of choice to high school students and school counsellors. Rather than just using a basic photo we aimed to stand out from the crowd and get students actively involved.
The paper dolls and accessories are die-cut on 11×17 paper and completely customizable. The accessories reflect the college programs and future careers. These were handed out at High Schools as well as College info nights to increase awareness.
Dioramas and additional scenes were created to be used as creative for posters and table top decals in High Schools.